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28 votes When Nature Calls Review Rating: 7.7 out of 10 based on 28 votes.

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When Nature Calls

When Nature Calls

Keizersgracht 508
1017 EJ Amsterdam
tel: 020 330 0700

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Member rating scores

Smart Drug Menu
  • 7.2
  • 7.4
Instruction / Staff
  • 7.6
  • 8.3
  • 7.3
Recommend it to others?
  • 8.4

When Nature Calls sells products which play with the human senses. Located in one of Amsterdam's most beautiful buildings, its a cozy shop with large variety. To party, to chill, to love, to create.....

When Nature Calls was founded in 1998. The idea for a smartshop was created after the big demand for alternative products. A lot of people were fed up with all the bad products that were going around. People were screaming for something else, natural substitutes, but with the same effects as the real thing. 'Smart Products' were born. Products based on herbs and plant extracts that are NOT unhealthy, addictive and therefore NOT illegal. Smart products were making a breakthrough.

Through the years, When Nature Calls became an important and well known smartshop in Amsterdam. Each and every product they sell in their collection has been made with greatest care under the strict supervision of specialists. The herbal ingredients are improved each and every day because of the results of years of research. When Nature Calls is attached to VLOS (Dutch Nationwide Union of smartshops). VLOS is in direct contact with the government which improves the relationship between the authorities and smartshops. Customers benefit from this good relationship, in many ways!

The government wants to protect our customers and so do the shops. When Nature Calls hopes you will have a pleasant experience after usages of their products. Their experienced and knowledgeable staff will be happy to advise you on the best products for you, do not hesitate to ask!

Have you been lucky enough to visit When Nature Calls? Please describe your experience in the form of a review. Just 'rate this'.

Disclaimer: The Smokers Guide does not condone the use of controlled substances in countries where it is illegal to do so. This website (and Smokers Guide book) is for information and education on the progressive system here in the Netherlands.

Don't ever mix, or take too much of any substance, always ask for advice from an experienced shop employee. Never purchase anything off the street - buy products only from reputable smartshops. Be respectful to others and never be afraid to ask for help if you are not feeling well. Enjoy, but always stay safe! For more tips and advice, click here.


10:00 - 22:00
10:00 - 22:00
10:00 - 22:00
10:00 - 22:00
10:00 - 22:00
10:00 - 22:00
10:00 - 22:00


  • EZ-GROW growkits
  • Herbal Energizers
  • Herbal XTCs
  • Magic Truffles
  • Seeds
  • Sex Stimulants
  • Smokers Guide books
  • Souvenirs
  • VLOS Member (Dutch Smartshop Union)
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Member reviews

  • 8.8

3 people like this

beautiful shop

This is certainly the prettiest smartshop in the world. Its not very large, but its really nice. Locate in a awesome monument on a canal, it has a good selection of gift, party pills and magic truffles. The guy behind the counter was nice and helpful advising what to buy.  Full details


  • 7.9

3 people like this

Take Away Magic Truffles

Top spot to visit on the way to out for a good party! Havent taken truffles for a bit but we were on our way to a party near the Lplein and we decided to drop in. Tiny place, and with not so many things on offer as some of the other shops I got to. That said, this place is beautiful, like a gallery or museum... Full details